Whether we like it or not, fall is on the way! Soon our perfect so cal summer will be gone and it will be time for cooler temps and fall fashions! Check out our take on the very best fall trends: oversized coats by PJ Salvage, fringe suede boots, jewel tones from Michael Stars, Navajo print from BB Daokta and safari inspirations from Splendid! Stop by one of our locations and our stylish sales associates will help you update your fall wardrobe!

Newport Beach 949.640.5477      Aliso Viejo 949.425.9161

We are so excited to have AG Denim at Modern Romance! It is a line that is genuinely “Made in the USA.” This line has its roots in design expertise and manufacturing ingenuity. Founded by Adriano Goldschmied and Yul Ku in 2000, this Los Angeles based line is crafted on uniquely modern fabrics, engineered fits and expert finishes. AG is also an Eco-minded company utilizing Ozone Technology to reduce water consumption, use minimal chemicals and less energy. AG proudly recycles thousands of denim scraps and distributes reusable shopping bags at their retail stores. AG has unparalleled laundry technique that makes each pair of denim look and feel like it has been worn years. In 2009, AG extended the line to include causal and chic sportswear for men and women.

Celebrities love AG too!

Pamella Protzel Scott always loved getting dressed up and was cultivating her own unique sense of style from a young age. The Los Angeles native is the designer and creative director behind Ella Moss. It began with her friends constantly “shopping” her closet of vintage, handmade and contemporary clothes. Pamella studied graphic design after high school, recognized her true calling and quickly enrolled at the Fashion Institute of Design & Merchandising in downtown LA. In 2001 she co-founded Ella Moss with Moise Emquies of Splendid. The name comes from a combination of their nicknames, Ella for Pamella and Moss for Moise. So who is the Ella Moss girl? “She’s a modern bohemian. She travels the world and falls in love easily. She listens to feel-good music and drives with the windows down. She shops at flea markets and thinks a beach vacation is the best kind of vacation. She smiles easily and laughs a lot – often at herself.”

Ivonne Kino went from stay-at-home mom to successful entrepreneur in 2000. The result is the soulful jewelry line, Blee Inara, a company motivated by her spiritual outlook on life. Blee Inara was inspired by Ivonne’s first child when her mother, who lives in Mexico, gave her an eye charm. Her baby was to wear it for protection. This tradition fascinated friends in Ivonne’s community. Before long, she started selling jewelry with eyes to her neighbors and friends, all her earnings Ivonne sent to her mother. She started I Accessories after realizing the importance for people to find meaning in the jewelry they buy for themselves and others. She designed and operated it for 8 years. Blee Inara is the result of Ivonne’s continued efforts to offer that elusive combination of beauty, comfort and design. Her jewelry is clearly inspired by a sense of harmony, bliss, goodwill and peace.

After years of experimenting, Aspen Bay was originally founded as Candles by Bert in 1978. Roberta Man developed a votive was formulation that provided superior performance. Other products continued to grow the company and in 2001, Tom Reed purchased Aspen Bay. In the past couple of years, the line continues to expand but still applies its mastery of the candle maker’s art to every item. Aspen Bay is recognized as one of the best in the industry with unique designs and beautifully fragranced candles. Quality is reflected in each candles as well as attention to detail and the candle making process. All candles are hand-poured in their factory in Mississippi producing quality you can smell.

Not familiar with Chaser? Well, read on to learn more about one of our favorite tee shirt lines! Chaser has its roots in the punk rock scene. In 1988 Chaser Brand was founded in Los Angeles. They started out as an independent tee shirt line that embraced cutting-edge style of the growing punk rock scene. With a combination of fashion, music and art, Chaser created a unique niche within a crowded tee shirt marketplace. Music is still the soul of the label more than 20 years later, but Chaser continues to evolve beyond tee shirts with innovative fabrications, washes, printing processes and design-driven styles.

Language is all about modern romance, which is why it is a perfect fit for us! It began with the partnership of Michael Schreier (C.P.A.) and Avril Ozen (designer) and their perfect blend of financial intelligence and expertise in product development.  1995 marked the opening of Eastwest Clothing, with Language as one of their first brands. But it didn’t really begin to flourish until 2001 when the concept of “the t-shirt as a blank canvas” began. Based in a 1950′s warehouse in east Los Angeles, 90% of Language is manufactured in the U.S.A. Language has become the go-to line for the reinvented t-shirt. It’s tops are inspired by vintage finds and world travels. The Language collections tell a new story with each season of exotic locales and a relaxed lifestyle. We are packing our bags full of Language!

Hope you all have a safe and happy 4th of July!

XOXO,

The Modernshopgirls

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We can’t get enough of all the darling products from Natural Life! Their motto is sweet and short: “Natural life is fun stuff girls love with a free spirit and a positive message. We inspire girls from 8-80 to live happy!”

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Hurray for summer! BBQs, beach and the best summer styles! Grab yours at Modernshopgirl.com or stop by one of our locations.